With the brand concept of African jungle and the protection of wildlife, we were asked to develop the brand identity, cheetah mascot, in-store collaterals and packaging system, uniform, a series of product packaging and environmental graphic design for Lugard. This time, we also played the role as a brand consultant, as well as the producer to introduce and collaborate with different partners, including the interior designer, visual merchandizer and website designer. - See more at: http://www.packagingoftheworld.com/2015/02/lugard.html#sthash.hcmljytg.dpuf